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Amplify Latina
WBEC NY DMV logo
MassMutual logo
Johnson & Johnson logo

Amplify Latina Program: Overcome Barriers, Achieve Success

Interested in Amplify Latina?

Applications open September 17.

Are you a Latina Business Owner navigating the challenges of entrepreneurship alone? Do you find it difficult to connect with others who understand your background and challenges, while trying to source new business and grow your company? Would you benefit from having more discipline and accountability in your journey?

Imagine the impact of being part of a supportive network, a mastermind group, or having a mentor who not only understands your unique challenges but is also committed to uplifting and empowering Latina entrepreneurs like you.

If yes, join Amplify Latina to build a community that celebrates our achievements and fosters mutual growth.

Amplify Latina is designed for entrepreneurs who identify as Latina Business Owners, both WBENC Certified and non-certified, who are experiencing barriers related to the racial equity gap, and are seeking support, peer accountability, and a community.

Connect

Connect with a group of positive like-minded advancing entrepreneurs who will hold you accountable to your goals.

Build

Increase your visibility, build quality relationships, and gain high proximity to influencers and decision makers.

Leverage

Leverage your third party access to markets through ongoing engagement with the corporate supplier community.

Grow

Grow yourself, your earnings potential, and increase your capacity with direct feedback and open communication.

What to Expect

Is Amplify Latina Right for Me?

Amplify Latina is a Mastermind program uniquely designed for Latina Business Owners. Through Amplify Latina, participants will receive support in maximizing your supplier diversity access so you can scale your business. All are welcome to apply although programming is designed in consideration of the unique experiences of Latina Business Owners, the equity gap, and barriers not limited to:

  • Overcoming biases in business
  • Addressing the lack of representation
  • Access to mentorship
  • Navigating networking challenges
  • Securing resources and capital

WBEs who participate in Amplify Latina will receive:

  • In-Person opportunities for Networking and meeting Coporate Members
  • Community of advancing entrepreneurs
  • Bi-weekly mastermind meetings
  • Virtual roundtable with Amplify Mentors
  • Masterclasses with Supplier Diversity Sponsor
  • Direct and specific feedback from Amplify Mentors
  • Planning support and peer accountability
  • Opportunity to share/swap resources

Participants are expected to:

  • Submit a one-time nonrefundable $50 program fee to offset program costs.
  • Attend and actively engage in all virtual Mastermind sessions, held biweekly over six months.
  • Seek and provide help and support to cohort partners.

Session Overviews

Facilitated Session
Session 1:
November 12, 2024
Kickoff One
Session 2:
November 19, 2024
Kickoff Two
Session 3:
December 3, 2024
Understanding the WBENC Network
Explore the benefits and resources available through the Women’s Business Enterprise National Council.
Session 4:
December 17, 2024
Understanding Supplier Diversity
Learn how to navigate Procurement and leverage supplier diversity champions and programs for business growth.
Session 5:
January 7, 2025
Growth Versus Scaling
Distinguish between growing your business and scaling it effectively for long-term success.
Session 6:
January 21, 2025
Sustainability in Business
Discover integrating sustainability into your business model for favorable positioning with major corporations.
Session 7:
February 4, 2025
Teaming and Joint Venture Partnerships
Unlock the potential of collaboration through effective teaming and joint ventures.
Session 8:
February 18, 2025
Matchmaker Readiness
Prepare your business for successful matchmaking opportunities with potential partners.
Session 9:
March 4, 2025
Building Your Team
Gain insights into recruiting, developing, and retaining a high-performing team.
Session 10:
March 18, 2025
Business Development Strategies
Explore innovative strategies to drive business development and increase revenue.
Session 11:
April 1, 2025
The Art of the Sale
Master the techniques of effective selling to close deals and build lasting relationships leveraging your WBENC certification.
Session 12:
April 15, 2025
Culmination

Sessions and Program Format are Subject to Change.

Dr. Ediuska Laurens EngD, M.S. headshot

Words cannot express how thankful I am to the person at WBEC Metro NY who had me in mind and sent that wonderful email, inviting me to be a part of Amplify.

This journey has been nothing short of transformative, inspiring, and impactful for my business.

Millions thanks to everyone involved in making this possible and for providing us with a platform to have our voices heard and be seen.

With even more love and appreciation!

Dr. Ediuska Laurens EngD, M.S.

Owner, Genius Shield

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