Lunch with the Experts: Founder Finance Business Models, Pricing and Paying Yourself
enero 21 @ 12:00 pm - 1:00 pm
Lunch with the Experts: Founder Finance Business Models, Pricing and Paying Yourself
Tuesday, January 21st 2025
12:00pm–1:00pm ET
This program offers attendees a CFO-level evaluation of their business, providing essential tools to refine financial and operational strategies. Participants will analyze their business models to ensure alignment with their services, exploring the effectiveness of approaches like subscription models, ad-based revenue, or flat-rate pricing. A key focus is on pricing strategies, addressing how to avoid underpricing—an issue often faced by female founders—and setting prices that reflect the true value of their offerings to drive profitability.
The program also emphasizes founder compensation, guiding participants on how to establish a sustainable salary or draw that balances personal and business finances. This ensures personal financial stability without impacting cash flow critical for business growth, especially during the early stages.
By the end of the program, attendees will have an improved understanding of their business’s financial health and actionable strategies to align personal goals with company growth, fostering long-term success.Lori Atwood, CFP®, founder of Atwood Financial Planning and Fearless Finance, is committed to helping individuals and businesses achieve financial well-being. Her firm specializes in providing CFO-level financial insights for small businesses, including business model analysis, pricing strategies, and salary planning for founders.
Lori Atwood, CEO and Founder Atwood Financial Planning, LLC
Lori Atwood, CFP®, founder of Atwood Financial Planning and Fearless Finance, is committed to helping individuals and businesses achieve financial well-being. Her firm specializes in providing CFO-level financial insights for small businesses, including business model analysis, pricing strategies, and salary planning for founders. With nearly 25 years of experience, Lori’s career spans telecom investment banking in Europe, serving as CFO for a start-up acquired by a public company, and managing institutional and personal investment portfolios. She has also consulted for funding institutions to evaluate small businesses for potential investments. Lori holds a degree from the University of Pennsylvania and a Master’s from Georgetown University.