Celebrating Black History Month:
A Second-Generation CEO Sustaining the Legacy of
Black Women Leadership
In May 2025, Ynette Evans stepped into the role of Chief Executive Officer of GME Enterprises, becoming the second generation to lead the firm her mother founded in 2014. Ynette’s transition signals more than succession; it reflects continuity — the ability of a Black woman-founded, woman-owned small business to grow, evolve, and sustain leadership across generations.
“Becoming a second-generation CEO is both a blessing and a major responsibility. Having the chance to work alongside my mom, honor the legacy she built and the amazing woman she is, while supporting our community and creating opportunity for the next generation is a gift that many don’t get to have.”
Founded by Gwen Muse-Evans, GME Enterprises has built its reputation advising highly regulated organizations across the public and private sectors in risk management, governance, and business advisory services.
Before assuming the CEO role, Ynette served as Director of Marketing and Operations, where she strengthened business development, expanded GME’s market presence, and positioned the company for its next phase of growth. Drawing on experience across marketing, communications, and operations, she brings a fresh, results-driven, people-centered approach to leadership. As Gwen transitioned into the role of President, leadership passed to a CEO already deeply embedded in the company’s strategy and infrastructure, helping ensure GME’s values, culture, and client commitments remain firmly rooted as it grows.
GME Enterprises is also a certified WBE, and Ynette is an active member of the WBEC Metro NY and Greater DMV community. In 2025, she participated in the SAGE Advice program, which she views as critical to her executive development in the early stages of her CEO role. In February 2026, she returned to speak to the incoming DMV SAGE cohort about the program’s value, underscoring how WBEC NY DMV’s targeted programs equip women-owned businesses with the strategy, community, and tools they need to grow.
Black History Month often highlights the firsts: the first contract won, the first barrier broken. Ynette’s story underscores something equally powerful: sustained ownership and generational leadership, where legacy is measured not only in milestones, but in continuity and impact. When a company successfully transitions, it shows that the business was built not only to succeed, but to endure — celebrating the lasting legacy of Black entrepreneurship, resilience, and women’s leadership in enterprise.
As CEO, Ynette has a clear vision to drive sustainable growth and build an enterprise that remains impactful for generations to come. Her appointment affirms what Black women-led enterprises contribute to our regional economy: institutions built with structure, foresight, and a long-term commitment to opportunity and growth, grounded in the legacy of Black women’s entrepreneurship and leadership.