Navigating Your Cash Flow with Evena Sumra, VP, Sr. Business Consultant

October 13 | 11 am to 12:30 pm EST | Virtual

Cash flow management is a challenge all businesses face. Understanding what is driving the cash coming into and going out of your business can help you anticipate needs, plan ahead, and make more informed financial decisions.

Join WBEC NY DMV for a practical 90-minute virtual workshop led by Evena Sumra, VP, Sr. Business Consultant. This session will break cash flow management into four key areas and provide practical approaches you can apply to your business.

What We’ll Cover

1. Cash Flow Basics
Build a clearer understanding of how cash moves through your business, what to pay attention to, and how to use that information to assess your current cash position.

2. Maximizing Cash In
Explore practical ways to strengthen incoming cash, including improving payment timing, managing receivables, and identifying opportunities to get cash into the business more efficiently.

3. Minimizing Cash Out
Look closely at where cash is going and identify ways to manage expenses and the timing of payments while protecting the resources your business needs to operate.

4. Make Cash Work for You
Learn how to build a simple cash flow forecast and use that information to make more informed decisions about when to hold, spend, or invest available cash.

By the end of the session, participants will be better prepared to:

– Read and understand their business cash flow with greater confidence.
– Identify practical opportunities to improve cash coming in and manage cash going out.
– Build and use a simple cash flow forecast.
– Make more informed decisions about how and when available cash is used.

Register Now

Evena Sumra is a seasoned banking professional with more than 25 years of industry experience, including 23 years at JPMorganChase. Throughout her career, she has held a range of leadership roles, including Branch Manager, Business Relationship Manager, and Commercial Banker. In her current role as a Senior Business Consultant, Evena partners directly with entrepreneurs to identify and close operational gaps—equipping them with the tools and strategies needed to scale and grow sustainably.

Beyond her corporate work, Evena is deeply committed to community service. She is a proud member of the Westchester County (NY) Chapter of The Links, Incorporated, where she supports youth development through enrichment programs. She also serves as a Board Member and Financial Committee Chair at Opportunity Charter School in Harlem, and as an Advisory Board Member at the Women’s Enterprise Development Center, where she advocates for and advances the success of women business owners.