Lunch With the Experts: Build Your Marketing Strategy to Attract Your Ideal Customers

Lunch with the Experts: Build Your Marketing Strategy to Attract Your Ideal Customers
12pm to 1pm ET

November 29th, 2023

Joining WBEC Metro NY & Greater DMV from BBG&G Integrated Marketing is Kayla Lloyd, Marketing Manager, for a timely discussion on business marketing. How and where to find your ideal customer? This workshop will help you determine what tactics to use within the marketing funnel to nurture your leads along the buyers’ journey. Topics will include marketing strategy, social media, and tactical choices WBEs can make to get their products and services in front of the right people, at the right time.

Kayla Lloyd

Kayla Lloyd is the Marketing Manager at BBG&G Integrated Marketing and has been with the company since 2017.  

Formed in 1997, BBG&G is a full-service integrated marketing and digital firm serving a broad range of industries including healthcare, tourism, banking, B2B, B2C, and education. They position companies as industry leaders to help them achieve business goals, scale, and accelerate growth. BBG&G is a Certified WBE (women-owned business entity), DBE (disadvantaged business entity), and WOSB (women-owned small business).  

With over a decade of experience, Kayla’s superpower is finding the best way to communicate any message to any audience. She spent the early years of her career helping emerging technology startups develop strategies and create thoughtful, results-driven campaigns. She learned to translate the needs of business owners and founders to her team, and she has honed this skill at BBG&G. Kayla believes that we should never stop learning or growing, and she uses this motto to help her clients achieve their goals – and even exceed them. 

Kayla holds her Bachelor of Arts Degree in Mass Communication from Manhattan College. Kayla is an active speaker for the New York State Tourism Industry Association (NYSTIA), regularly providing marketing insights to state-wide destination marketing organizations (DMOs). Her client work has received numerous industry awards, including the Summit Marketing Effectiveness Awards, the MarCom Awards, the Hermes Creative Awards, and the AVA Digital Awards. 

Kayla lives in Walden, NY with her loving husband, two wonderful children, and their cherished fur babies. She is a coffee connoisseur who enjoys binge-watching shows especially on a cozy, rainy fall day. 

Register in advance for this meeting:

https://us02web.zoom.us/meeting/register/tZAkd–grTMuHdK7yhzvfykyv4LhMfYT7kMy