WeTalks: Partner with Purpose with Jennifer Collins of JDC Events

WeTalks: Partner with Purpose with Jennifer Collins of JDC Events

As rising costs and changing expectations challenge traditional growth models, women business owners need smarter ways to scale. Join Jennifer Collins, CMP, for an energizing conversation on how strategic event partnerships can unlock new opportunities for reach, innovation, and revenue. Through real-world examples and practical insights, Jennifer will show how purposeful collaboration can transform events from standalone efforts into powerful growth engines.

Attendees will walk away with fresh ideas for identifying the right partners, co-creating meaningful experiences, and building partnerships that strengthen their brand, expand their audience, and drive lasting business impact.

Through the webinar participants will:

• Identify high-value strategic partners: Attendees will learn how to evaluate and select event partners that expand their audience, strengthen their brand positioning, and create new business opportunities.
• Design partnership-driven event experiences: Attendees will gain practical approaches to co-creating events that deliver shared value, increase engagement, and open pathways to innovation and revenue.
• Leverage event partnerships for measurable business growth: Attendees will understand how to turn collaborative events into ongoing growth engines that drive visibility, relationship-building, and long-term revenue impact.

Participants will gain:

• A shortlist of potential partnership opportunities: Attendees leave with fresh ideas on how to engage organizations, brands, or collaborators they can realistically approach for future event partnerships.
• A clear framework for structuring event collaborations: Attendees gain a practical model for how to pitch, design, and execute a partnership that delivers shared value and supports business growth.
• A defined next step tied to revenue or visibility goals: Attendees identify one immediate action they can take to use partnerships to expand their audience, increase brand exposure, or generate new business opportunities.

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Jennifer Collins, CMP, is the founder of JDC Events, an award-winning firm that designs strategic event experiences to drive growth, innovation, and community impact. She is the author of Events Spark Change and serves as Vice Chair of the Board for WBEC Greater DMV.

About WeTalks

Women Enterprise Talks (WeTalks) is a virtual series that amplifies the voices of certified WBEs from across the WBEC NY DMV network. Through delivering a one-hour WeTalks presentation, WBEs can:

• Reinforce thought leadership through sharing real business perspectives and expert advice with a broader audience of fellow women CEOs.
• Strengthen credibility through contribution, not promotion.
• Maintain visibility within the network.

Apply here to become a WeTalks speaker!