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SUMMARY:Lunch With the Experts: Build Your Marketing Strategy to Attract Your Ideal Customers
DESCRIPTION:Lunch with the Experts: Build Your Marketing Strategy to Attract Your Ideal Customers\n12pm to 1pm ET \nNovember 29th\, 2023\n  \n \n  \nJoining WBEC Metro NY & Greater DMV from BBG&G Integrated Marketing is Kayla Lloyd\, Marketing Manager\, for a timely discussion on business marketing. How and where to find your ideal customer? This workshop will help you determine what tactics to use within the marketing funnel to nurture your leads along the buyers’ journey. Topics will include marketing strategy\, social media\, and tactical choices WBEs can make to get their products and services in front of the right people\, at the right time. \n \nKayla Lloyd \nKayla Lloyd is the Marketing Manager at BBG&G Integrated Marketing and has been with the company since 2017.   \nFormed in 1997\, BBG&G is a full-service integrated marketing and digital firm serving a broad range of industries including healthcare\, tourism\, banking\, B2B\, B2C\, and education. They position companies as industry leaders to help them achieve business goals\, scale\, and accelerate growth. BBG&G is a Certified WBE (women-owned business entity)\, DBE (disadvantaged business entity)\, and WOSB (women-owned small business).   \nWith over a decade of experience\, Kayla’s superpower is finding the best way to communicate any message to any audience. She spent the early years of her career helping emerging technology startups develop strategies and create thoughtful\, results-driven campaigns. She learned to translate the needs of business owners and founders to her team\, and she has honed this skill at BBG&G. Kayla believes that we should never stop learning or growing\, and she uses this motto to help her clients achieve their goals – and even exceed them.  \nKayla holds her Bachelor of Arts Degree in Mass Communication from Manhattan College. Kayla is an active speaker for the New York State Tourism Industry Association (NYSTIA)\, regularly providing marketing insights to state-wide destination marketing organizations (DMOs). Her client work has received numerous industry awards\, including the Summit Marketing Effectiveness Awards\, the MarCom Awards\, the Hermes Creative Awards\, and the AVA Digital Awards.  \nKayla lives in Walden\, NY with her loving husband\, two wonderful children\, and their cherished fur babies. She is a coffee connoisseur who enjoys binge-watching shows especially on a cozy\, rainy fall day.  \nRegister in advance for this meeting: \nhttps://us02web.zoom.us/meeting/register/tZAkd–grTMuHdK7yhzvfykyv4LhMfYT7kMy
URL:https://wbecnydmv.org/event/lunch-with-the-experts-build-your-marketing-strategy-to-attract-your-ideal-customers/
CATEGORIES:Lunch with the Experts,WBEC Metro NY Events
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