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DTSTART;TZID=America/New_York:20250211T120000
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SUMMARY:Lunch With the Experts: Building a Marketing Strategy for Small Businesses
DESCRIPTION:Lunch with the Experts: Building a Marketing Strategy for Small Businesses\nTuesday February 11th\, 2025 | 12pm to 1pm ET | Virtual Session\n\n   \nJoin WBEC Metro NY and SMB Media Consulting for a Lunch With the Experts session that will empower small businesses to navigate the digital landscape and achieve their marketing goals. Participants willearn how to define your target audience\, set clear objectives\, and leverage various digital channels like social media\, email marketing\, and paid advertising. \nMaster website optimization\, content creation\, and analytics to drive growth and success in the digital age. \n \n \nStefanie Beach\, Founder & CEO \nStefanie Beach\, a digital marketing expert\, founded SMB Media Consulting in 2018 with the mission to provide simple media solutions and services that alleviate the stressors of a marketer’s job. After a 12-year digital media career managing programmatic account teams\, Stefanie desired to work outside the confined structure of a standard 9-5 job to be a more present parent to her daughter. Unable to source this opportunity led to the creation of SMB Media Consulting\, which provides flexible employment to experienced digital marketers and digital media talent solutions that seamlessly integrate within brands\, agencies\, and publishers. As an award-winning founder and CEO of SMB Media Consulting\, Stefanie focuses on building strong client partnerships and managing all business operations. In 2022\, Stevie® Awards for Women in Business named Stefanie Beach winner of the Bronze Female Executive of the Year in the Business Services category\, the Village of Pelham named SMB Media Consulting “Best of” in the category of Media Consultant\, and SMB Media was WBENC certified as a woman-owned business. In 2023\, SMB Media ranked 377 on the Inc. 5000 award list for the fastest-growing private companies in America. In 2024\, Stefanie won an Enterprising Women of the Year Award for her company’s growth\, involvement in the community and volunteering time as an industry mentor. \nBefore SMB Media Consulting\, Stefanie held leadership positions at PubMatic\, MediaMath\, Conversant\, House of Kaizen\, and Initiative. Stefanie regularly speaks at events and continues to train and mentor others about the evolving ad tech industry. Outside of SMB Media Consulting\, the best part of her day is when she is making memories with her daughter and husband\, whether that be traveling\, being active\, or exploring new recipes to cook. \nClick to register!
URL:https://wbecnydmv.org/event/lunch-with-the-experts-building-a-marketing-strategy-for-small-businesses/
CATEGORIES:Lunch with the Experts,WBEC Metro NY Events
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DTSTART;TZID=America/New_York:20250218T120000
DTEND;TZID=America/New_York:20250218T130000
DTSTAMP:20260511T194228
CREATED:20250107T220619Z
LAST-MODIFIED:20250107T221047Z
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SUMMARY:Lunch with the Experts: Established to Known®
DESCRIPTION:  \nLunch with the Experts: Established to Known®\nTuesday\, February 18th 2025\n12:00pm–1:00pm ET \n \n  \nDo you feel like your business is the world’s best-kept secret? This session is designed to help you go from established to well-known by leveraging the power of media. Join renowned PR Strategist Christina Daves as she shares her proven techniques to increase your visibility\, build authority\, and gain the credibility you deserve within your industry.\nDuring this session\, Christina will guide you through her signature Get PR Famous® formula—a framework that has helped thousands of entrepreneurs secure over 1 billion media views and generate more than $100 million in sales through free publicity. You’ll learn how to craft the perfect pitch for what the media is looking for\, when they need it\, and how to ensure your pitch reaches the right person for maximum impact. \n \nChristina Daves\, Owner of PR for Anyone® \nChristina will also uncover the common mistakes people make when pitching to media and show you exactly why you might not be getting that “yes.” Whether you’re just starting out or are seasoned business owner\, Christina will dispel the myths about media readiness and prove that media exposure is accessible at any stage of your business. Christina’s expertise comes from firsthand experience\, as she initially taught herself how to generate media exposure for her product\, Heal in Style. Her efforts have led to appearances in over 1\,000 media outlets including The Steve Harvey Show\, The TODAY Show\, Dr. Oz\, and major networks such as NBC\, ABC\, CBS\, and FOX\, as well as in Forbes\, Success\, Entrepreneur Magazine\, and many more. She regularly contributes to Good Day DC\, has served as a host on Good Morning Washington\, and even appears as a guest host on QVC while running her podcast\, Living Ageless and Bold. Her passion for empowering small business owners inspired her to create PR for Anyone®\, a platform dedicated to helping others achieve the same success. \n\nClick to register!
URL:https://wbecnydmv.org/event/lunch-with-the-experts-established-to-known/
CATEGORIES:Lunch with the Experts,WBEC Greater DMV Events
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