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SUMMARY:Lunch With the Experts: How to Maximize Marketing & Branding with a Minimal Budget
DESCRIPTION:Lunch with the Experts: How to Maximize Marketing & Branding with a Minimal Budget \nApril 16th\, 2024 | 12pm to 1pm ET | Virtual Session\n   \nJoin WBEC Metro New York and TorchLight for an engaging Lunch With the Experts during which we’ll explore strategies and techniques WBEs can use to amplify your marketing efforts without a major budget. In this session\, WBEs will learn ways to establish a strong brand presence and reach target audiences even with limited resources.\n   \nJulie Rutherford\, Former Senior Director of Marketing\, TorchLight \nJulie is passionate about helping build effective marketing programs and teams for entrepreneurial organizations large and small. Julie has extensive experience in all facets of B2C and B2B marketing. Most recently\, Julie served as Senior Director of Marketing for marketing recruiting firm TorchLight Hire and was responsible for marketing strategy\, branding\, lead generation\, content\, and digital platforms. \nPrior to TorchLight\, she worked for the interactive divisions of several large publishers including the Paris-based International Herald Tribune and Washington Post Digital\, as well as for a global educational travel company. She currently provides marketing services for a number of small start-up clients. Julie has a B.A. in English Literature and French and an M.A. in English\, all from the University of Virginia. She currently lives in Charlottesville with her husband and two sons. \n \nStephanie Ranno\, Senior Vice President\, Growth\, TorchLight \nStephanie Ranno\, SVP\, Growth TorchLight – With nearly 20 years of experience in marketing recruiting\, Stephanie is dedicated to supporting marketing leaders and their work – either with team building\, contract resources\, or marketing services. Based on her professional and personal experiences\, Stephanie regularly appears on podcasts and webinars and guest blogs on a variety of topics including marketing staffing\, inclusion and neurodiversity in the workforce\, and career development in marketing and communications. Stephanie cares deeply about access to meaningful work for all who seek it. With three children\, two of whom are neurodivergent\, she wants a work world ready for them and their beautiful gifts and unique challenges.   \n\n\nRegister here!
URL:https://wbecnydmv.org/event/lunch-with-the-experts-how-to-maximize-marketing-branding-with-a-minimal-budget/
CATEGORIES:Lunch with the Experts,WBEC Metro NY Events
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CREATED:20240312T172825Z
LAST-MODIFIED:20240315T134040Z
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SUMMARY:Lunch with the Experts: Conflict to Innovation\, Managing Conflict at Work to Increase Employee Engagement
DESCRIPTION:  \nLunch with the Experts: Conflict to Innovation\, Managing Conflict at Work to Increase Employee Engagement\nTuesday\, April 23rd\, 2024\n12:00pm–1:00pm ET \n  \nConflict at work costs the U.S. over $400 billion a year. What is it costing you and what can you do about it?\nThis workshop will dive into the details of conflict costs as well as best practices to turn conflict into innovation. Walking participants through a case study of a performance management issue\, Gina will lay out the conflict warning signs\, impacts on teams\, and ways to manage people while building trust\, fostering an innovative culture\, and increasing employee engagement.\nEspecially geared to team leaders and business owners employing more than 20 people\, this highly interactive workshop will also offer participants an opportunity to think through their own approaches to conflict and meet fellow participants to pool ideas and strategies. \n  \nThis is the workshop for you if you’ve witnessed: \n• Managers afraid to address critical issues\, from chronic lateness to ignoring mission-required documentation;\n• Team members refusing to acknowledge each others’ contributions – or trying to take credit for others’ work;\n• Blatant arguing in front of leaders and customers; or\n• Physical violence erupting at work due to senior leaders ignoring mounting stress and overwhelming workloads.\nIn just one hour\, you’ll walk away armed with:\n• A better understanding of how to account for the impacts of conflict on your business’s bottom line;\n• The knowledge of which types of conflict are best handled by a neutral third party;\n• And\, best practices to foster trust and innovation while calming down disputes. \n \n \nGina D’Andrea Weatherup believes we spend too much time working to not be happy at work. Building a happier workplace pays dividends in employee engagement\, team dynamics\, and innovation – that’s why this former nonprofit professional turned mediator founded Chantilly Mediation and Facilitation (CM&F) in 2018. As the CEO of CM&F\, Gina leads clients through conflict\, creating stronger\, happier\, more engaged workforces. Gina holds a Master of Arts degree in Women’s and Gender Studies from The George Washington University\, and a Professional Certificate in the Science of Happiness at Work. Gina is a member of the Virginia Mediation Network and serves as the Treasurer of the Mid-Atlantic Facilitator Network (MAFN). \n\n\nClick to register!
URL:https://wbecnydmv.org/event/lunch-with-the-experts-conflict-to-innovation-managing-conflict-at-work-to-increase-employee-engagement/
CATEGORIES:Lunch with the Experts,WBEC Greater DMV Events
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