![\"WBEC](\"https:\/\/wbecnydmv.org\/wp-content\/uploads\/2022\/07\/Metro_NY_primary_color-1024x262-1-300x77.png\")
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Want to drive more traffic, leads, and sales for your business? Understanding the power of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is key to staying ahead in today\u2019s digital landscape.<\/p>\n
Join us for this insightful webinar, where we\u2019ll break down how these two powerful strategies work together to increase your online visibility, attract high-intent customers, and boost your bottom line. You\u2019ll learn:<\/p>\n
The differences between SEO & SEM\u2014and why you need both<\/em> Don\u2019t miss this opportunity to take your business\u2019s online presence to the next level.\u00a0\u00a0 \u00a0 <\/strong><\/p>\n Kayla Lloyd is the Marketing Manager at BBG&G Integrated Marketing and has been with the company since 2017.<\/p>\n Formed in 1997, BBG&G is a full-service integrated marketing and digital firm serving a broad range of industries including healthcare, tourism, banking, B2B, B2C, and education. They position companies as industry leaders to help them achieve business goals, scale, and accelerate growth. BBG&G is a Certified WBE (women-owned business entity), DBE (disadvantaged business entity), and WOSB (women-owned small business).<\/p>\n With over a decade of experience, Kayla\u2019s superpower is finding the best way to communicate any message to any audience. She spent the early years of her career helping emerging technology startups develop strategies and create thoughtful, results-driven campaigns. She learned to translate the needs of business owners and founders to her team, and she has honed this skill at BBG&G. Kayla believes that we should never stop learning or growing, and she uses this motto to help her clients achieve their goals \u2013 and even exceed them.<\/p>\n Kayla holds her Bachelor of Arts Degree in Mass Communication from Manhattan College. Kayla is an active speaker for the New York State Tourism Industry Association (NYSTIA), regularly providing marketing insights to state-wide destination marketing organizations (DMOs). Her client work has received numerous industry awards, including the Summit Marketing Effectiveness Awards, the MarCom Awards, the Hermes Creative Awards, and the AVA Digital Awards.<\/p>\n Kayla lives in Walden, NY with her loving husband, two wonderful children, and their cherished fur babies. She is a coffee connoisseur who enjoys binge-watching shows especially on a cozy, rainy fall day.<\/p>\n <\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" Lunch with the Experts: Drive Growth with the Power of SEO & SEM Tuesday, March 11th 2025 12pm to 1pm EST | Virtual Session Want to drive more traffic, leads,…<\/p>","protected":false},"author":5,"featured_media":0,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[66,11],"class_list":["post-11695","tribe_events","type-tribe_events","status-publish","hentry","tribe_events_cat-lunch-with-the-experts","tribe_events_cat-wbec-metro-ny-events","cat_lunch-with-the-experts","cat_wbec-metro-ny-events"],"yoast_head":"\n
\nHow to optimize your website for long-term organic success<\/em>
\nEffective paid search tactics to maximize your ROI<\/em>
\nActionable steps to enhance your digital marketing strategy today<\/em><\/p>\n
\n![\"\"](\"https:\/\/wbecnydmv.org\/wp-content\/uploads\/2025\/02\/Kayla-Lloyd-240x300.jpg\")
<\/p>\nClick to register!<\/a><\/span><\/h2>\n