{"id":9684,"date":"2023-05-17T10:57:16","date_gmt":"2023-05-17T14:57:16","guid":{"rendered":"https:\/\/wbecnydmv.org\/?p=9684"},"modified":"2023-06-20T15:59:22","modified_gmt":"2023-06-20T19:59:22","slug":"entrepreneur-wendy-shen-attributes-success-to-cultures-emphasis-on-education","status":"publish","type":"post","link":"https:\/\/wbecnydmv.org\/es\/entrepreneur-wendy-shen-attributes-success-to-cultures-emphasis-on-education\/","title":{"rendered":"Entrepreneur Wendy Shen Attributes Success to Culture\u2019s Emphasis on Education"},"content":{"rendered":"\n

Asian American and Pacific Islander Heritage Month gives us an opportunity to elevate the stories of women business owners in our network that bring Asian history, culture, and value to our regional economies in New York and DC.<\/strong><\/p>\n\n\n\n

When asked about how her heritage has informed her success, Wendy Shen \u2014 President\/CEO of gift and accessory merchandise brand, Nygala Corp. \u2014 points to a lifelong dedication to continuous education.<\/p>\n\n\n\n

\u201cEducation is a big, important part of Asian culture,\u201d says Wendy, who arrived in New York in the mid 80s to study business, inspired by generations of business ownership in her family, beginning with her grandfather who made and sold candy in Taiwan.<\/p>\n\n\n\n

During her studies, she became interested in the differences between trade and commerce in Asia and North America and why many Asian companies weren\u2019t breaking into the U.S. market, including her own family\u2019s novelty items business, FLOMO.
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Wendy Shen<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cI asked myself, \u2018how come, my parents sold a lot of products in Asia, Europe, and the Middle East, but didn\u2019t sell to the U.S. market?\u2019\u201d, says Wendy. This question compelled Wendy to change her major from accounting to marketing, and ultimately, pursue a master\u2019s thesis exploring best practices for conducting business in the U.S.<\/p>\n\n\n\n

In the early 90s, she opened a business out of a small warehouse in New Jersey. This new venture, Nygala Corp.\/FLOMO, expanded on her family\u2019s stationary business to include party supplies and holiday products.<\/p>\n\n\n\n

\u201cI started a business from scratch,\u201d says Wendy. I rented 200 sq ft of office space and started to be a person of everything in the office: cleaner and salesperson, secretary, accountant, janitor, salesperson, at the same time doing the MBA full time.\u201d<\/p>\n\n\n\n

\u201cBusiness was hard for the first 10 years,\u201d she says. \u201cPeople minimize you..they would walk into [our trade booths] and say, \u2018who is the boss, I want to talk to them\u2019, and [then] walk up to the white male to talk to them.<\/p>\n\n\n\n

Despite the challenges she faced as a female business owner of Asian heritage, Wendy\u2019s business continued to grow, and overtime, she adapted her product lineup to accommodate what she observed to be the preferences of the American consumer. Nygala expanded into party supplies, offering high-quality gift bags, tissue paper, and gift wrap, among an expansive range of accessories and decorative items.<\/p>\n\n\n\n

\u201cWe\u2019re a celebration company,\u201d says Wendy.<\/p>\n\n\n\n

A major boost in her business at an early stage came when Wendy partnered with one of the biggest entertainment brands in the world, Disney.<\/p>\n\n\n\n

\u201cGetting Disney took 18 months: I did phone calls \u2014 I\u2019m passionate, I\u2019m persistent, and I kept on calling. My [trick to sounding more established] was I had to disguise my voice \u2014 I acted like someone else to be my secretary and then handed off [the phone] in a deep voice.\u201d<\/p>\n\n\n\n

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Today, Nygala is the number one source for premium-quality, super-value priced gift and accessory merchandise, retailing more than 8,000 unique items in their 10,000+ sq. ft showroom in Moonachie, New Jersey. They also have an additional 100,000+ sq. ft. of warehouse space where they ship products to retailers domestically and abroad. During the pandemic, Wendy once again expanded her business\u2019s product offerings and started retailing journals and arts and crafts items.
Wendy attributes her company\u2019s success to her belief in education and constant desire to learn.
I\u2019m a lifetime learner, she says, noting that learning is the foundation of remaining relevant as a business owner, and of being respected by your peers and team members. \u201cI tell people that respect doesn\u2019t come from your last name. Respect doesn\u2019t come from your heritage, you have to gain your respect.\u201d<\/p>\n\n\n\n

For aspiring women in business, Wendy says that pushing yourself to learn new concepts both within and outside of your sector is key to innovating in ways that will make you and your business standout. She also believes passion is foundational to success.<\/p>\n\n\n\n

\u201cI think if this is something you would like to do or not: you have to have a passion and dream. Passion is so important. If you\u2019re not interested in something, don\u2019t do it,\u201d she says.<\/p>\n\n\n\n

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This passion is evident in the nonprofit Wendy and her family operate which merges her strong belief in the transformative power of education with practical skills required to succeed in business. <\/p>\n\n\n\n

Established in 2004 by Wendy\u2019s father, Mr. Flomo Shen, FLOMO Educational Foundation serves underprivileged kids in Taiwan by offering free English instruction to help students be more competitive, both at home and internationally. <\/p>\n\n\n\n

Between her philanthropy and managing an ever-growing business, Wendy is a busy woman. Despite this, she still manages to prioritize fun. <\/p>\n\n\n\n

\u201cI run a company like a family, we celebrate a lot of things together. One of our core values is celebration, says Wendy. <\/p>\n\n\n\n

Browse, search and engage with the 200+ Asian American and Pacific Islander women-owned businesses that make up our network>><\/a><\/h2>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Dr. Okeke\u2019s story illustrates the layers of Black history that have shaped the entrepreneurs in our network who have contributed so much to our local economies and our communities in New York and DC.<\/p>","protected":false},"author":1,"featured_media":9688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,17],"tags":[253],"class_list":["post-9684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news","tag-aapi-month"],"yoast_head":"\nEntrepreneur Wendy Shen<\/title>\n<meta name=\"description\" content=\"When asked about how her heritage has informed her success, Wendy Shen points to a lifelong dedication to continuous education.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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