{"id":4281,"date":"2020-01-14T11:44:36","date_gmt":"2020-01-14T16:44:36","guid":{"rendered":"https:\/\/wbecnydmv.org\/?p=4281"},"modified":"2022-07-18T20:42:20","modified_gmt":"2022-07-18T20:42:20","slug":"ditch-the-funnel-and-build-better-relationships-with-consumers-and-teams","status":"publish","type":"post","link":"https:\/\/wbecnydmv.org\/es\/ditch-the-funnel-and-build-better-relationships-with-consumers-and-teams\/","title":{"rendered":"Ditch the Funnel and Build Better Relationships with Consumers and Teams"},"content":{"rendered":"<p><strong>Lisa Bragg, CEO &amp; Founder of MediaFace <\/strong><\/p>\n<p>I don\u2019t need to ask you if you\u2019ve heard of the funnel before \u2013 of course you have. Called the \u201cmarketing funnel\u201d or \u201csales funnel,\u201d it\u2019s a model for how customers interact with a business leading up to conversion to a sale. It imagines a large number of people at the funnel mouth, who either proceed on down the line to buy, or drop off at some point. Some marketers and salespeople think that analyzing those drop-off points can strengthen your sales process and convert more of those people into buyers.<\/p>\n<p>In that respect, the funnel can be a helpful visualization tool. For the most part, though? It\u2019s killing your chance to build trusted relationships with your audience, and keeping the functions of your business from working in concert with each other. Read more <a href=\"https:\/\/www.linkedin.com\/pulse\/ditch-funnel-build-better-relationships-consumers-teams-lisa-bragg\/\">here<\/a>.<\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Lisa Bragg, CEO &amp; Founder of MediaFace I don\u2019t need to ask you if you\u2019ve heard of the funnel before \u2013 of course you have. Called the \u201cmarketing funnel\u201d or&hellip;<\/p>","protected":false},"author":1,"featured_media":4350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-4281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ditch the Funnel and Build Better Relationships with Consumers and Teams - WBEC NY DMV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wbecnydmv.org\/es\/ditch-the-funnel-and-build-better-relationships-with-consumers-and-teams\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ditch the Funnel and Build Better Relationships with Consumers and Teams - WBEC NY DMV\" \/>\n<meta property=\"og:description\" content=\"Lisa Bragg, CEO &amp; Founder of MediaFace I don\u2019t need to ask you if you\u2019ve heard of the funnel before \u2013 of course you have. 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